SESSION CHAIR & DISCUSSANT: "Commercial Communication and the Audience"

TitleSESSION CHAIR & DISCUSSANT: "Commercial Communication and the Audience"
Publication TypeConference Paper
Author(s)Napoli, P.
Affiliation (1st Chair)Fordham University, USA
Section or WGAudience Section
DateThurs 27 June
Slot CodeAUDT1b
Slot Code (Keyword)AUDT1b
Time of Session9:00-10:30
RoomHG19
Session TitleCommercial Communication and the Audience
Presentations

Soraya Barreto Januário (New University of Lisbon, Portugal): The masculine image reflected in advertising: Crises or a new perspective?
Benjamin K. Johnson (The Ohio State University, USA), Judith E. Rosenbaum (Albany State University, USA): Spoiler alert: Consequences of narrative spoilers on media choice and dimensions of enjoyment
Conceição Gonçalves Costa (Universidade Lusófona de Humanidades e Tecnologias, Portugal): Brands, Media Literacy And Expressions Of Identity Of Preadolescents
Yan Luo and Hao Li (Chinese University of Hong Kong): Impacts of Lifestyles, Trust, Motivation, Offline Shopping Benefits and Satisfaction on Online Shopping Behavior
Nancy E Worthington (Quinnipiac University , USA): Decoding, Recoding, and Reproduction of Gendered Advertising Online

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