Panel: BRICS as a new global communication order

TitlePanel: BRICS as a new global communication order
Publication TypeConference Paper
Author(s)Nordenstreng, K.
Affiliation (1st Author)University of Tampere
Section or WGInternational Communication Section
DateWed 26 June
Slot CodeINCW2a
Slot Code (Keyword)INCW2a
Time of Session11:00-12:30
Session TitleBRICS as a new global communication order
Submission ID6385

This panel aims to discuss the recent formation of the BRICS group of countries (Brazil, Russia, India, China and South Africa) as a framework for comparative media studies. The question will firstly be asked to what extent these emerging states form a coherent group to become a relevant and lasting actor on the international stage. Will the BRICS countries bind together in their antipathy towards the established industrial centres of North America and Europe, or will the internal competition between members of the group eventually push them apart? What are the implications of this grouping for comparative media studies? Are the media systems in these countries comparable at all despite their very different political and economic models, or is BRICS just a 'catchy acronym', as critics have pointed out, without offering any substantial challenge to existing global media frameworks? Does the rise of the BRICS group of countries herald the start of a new global communication order, born out of the crisis of the old and established democracies of the West, or are these countries' media systems too diverse to warrant claims to them forming a new comparative framework? This panel will reflect on these questions by means of theoretical and empirical studies of media in the BRICS countries.

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