Migration to digital radio broadcasting in Europe: just a mirage or another concorde?

TitleMigration to digital radio broadcasting in Europe: just a mirage or another concorde?
Publication TypeConference Paper
Author(s)Ala-Fossi, M.
Affiliation (1st Author)University of Tampere, Finland
Section or WGPolitical Economy Section
DateWed 26 June
Slot CodePEW3b
Slot Code (Keyword)PEW3b
Time of Session14:00-15:30
RoomQ218
Session TitleSound, music and audio/radio communications in social media environment: theoretical and practical perspectives
Submission ID5164
Abstract

Sound, music and audio/radio communications in social media environment,, theoretical and practical perspectives Digital radio has been marketed to European consumers since the mid-1990s, but the success so far has been relatively modest. Despite of this context and the worst economic and political crisis since the WWII, some European countries are currently making official plans for migration to digital radio and an “analogue switch-off” before 2020. This paper analyses the past and present motives of the digital radio migration as well as its future prospects in Europe, where the population is both shrinking and getting increasingly old. Although the digitalization of radio cannot offer all the same benefits as digitalization of television, could it still be a good idea to invest in digital radio with more channels, when the new generations are obviously both smaller in numbers and listening less to radio? Or have the sunk costs of digital radio project already grown too big to be reconsidered by the broadcasters and governments?

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