Media Framing of Gender and Sexuality in Economic News in Nigeria

TitleMedia Framing of Gender and Sexuality in Economic News in Nigeria
Publication TypeConference Paper
Author(s)Adenle, G. O.
Affiliation (1st Author)Lagos State University, School of Communication
Section or WGGender and Communication Section
DateFri 28 June
Slot CodeGENF3a
Slot Code (Keyword)GENF3a
Time of Session14:00-15:30
RoomQG27
Session TitleAudiences, the economy and Gender
Submission ID6964
Abstract

The main objective of this study is to examine how the print media in Nigeria have been framing gender and sexuality especially in the coverage of economic and business news. Is there any evidence that as women’s economic power and political participation increases there have been improvements in media representation? An assumption in much gender-related media research is that increased female status would be accompanied by more and better representation of women. So how are the media framing women in economic and business news? How much or less of “symbolic annihilation” is present in the coverage of women in business and economic news in the major Nigerian dailies? This paper examines the framing of women by the print news media in both national and rural business and economics in Nigeria. It asks whether women coverage has improved in terms of the quantity and quality; whether the coverage has improved in relation to gender stereotyping and trivialization. Whether the representation of women has improved as they have been more and more involved in rural and national business and economic activities? Framing depends on the maps or the internal story patterns reporters and editors draw for their readers and these cognitively serve to structure the story and the representation, and inadvertently influence readers. The method of this study is qualitative content analysis. A sample of all stories related to women and their economic/business activities in three major Nigerian national dailies in the past one year shall be analyzed. Coders shall read all selected articles and then determine the frames. These articles shall be coded for frames on women stereotypes and traditional gender roles as well as trivialization themes. One third of the sampled articles shall be tested for inter-coder reliability.

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