The Impact of the Emerging OTT Video Services on the Users, the Content Providers and the Existing Media Platforms in Asian Countries - Panel Proposal

TitleThe Impact of the Emerging OTT Video Services on the Users, the Content Providers and the Existing Media Platforms in Asian Countries - Panel Proposal
Publication TypeConference Paper
Author(s)Liu, Y. - L.
Affiliation (1st Author)National Chengchi University Taiwan
Section or WGCommunication Policy and Technology
DateSat 29 June
Slot CodeCPTS1b
Slot Code (Keyword)CPTS1b
Time of Session9:00-10:30
RoomQ121
Session TitlePANEL: The Impact of the Emerging OTT Video Services on the Users, the Content Providers and the Existing Media Platforms in Asian Countries
Submission ID5790
Abstract

Chair & Discussant: Peng-hwa Ang Nanyang Technological University, Singapore tphang@ntu.edu.sg
Panel Organizer: Yu-li Liu National Chengchi University, Taiwan yuliliu@nccu.edu.tw
Panel framing text   As Benjamin et al. (2012) pointed out, the Internet challenges the entire notion of video channels.  Internet video is sometimes called “over the top” (OTT) video because delivery is not tied to any particular legacy architecture.  Users can access the content from any Internet-connected device or platform.  OTT video service can be regarded as a kind of creative destruction, because it has broken the equilibrium of the existing TV platforms’ distribution pattern in the TV market (Burke, 2011).    OTT services have emerged in many countries (Informa, 2012).  Generator Research (2012) predicts that by 2016, 352.4 million individuals worldwide will pay to access some form of OTT video content, which impacts the users, content providers and existing media platforms.  Users have more access to the content and choices via the OTT video platform, and entry barriers for users to be “prosumers” are lower. The content providers can have more distribution channels to reach consumers via the OTT platform.  The favorable status of existing media platforms is challenged by the disruptive OTT platform (Kim, 2012).  OTT services might be discriminated against by the ISPs because their users might use too much bandwidth while consuming the services.   To compete with existing media platforms, the OTT service providers have to adapt their practices and strategies in the wake of copyright law and quality of service.  Whenever a new technology or service emerges, the regulator needs to find out how to deal with the new service. The issues include network neutrality, content regulation, rate regulation, and fair competition (Nooren, et. al, 2012).  There is a strong connection between broadband penetration and the OTT video services. The broadband penetration of Japan, Korea, and Taiwan is very high in Asia and in the world.  Although China’s broadband penetration was only 13% at the end of 2012, it has 170 million broadband users, the world’s largest broadband market in terms of users, followed by the U.S. with 94 million (Generator Research, 2012).  This panel invites scholars from the above four Asian countries (China, Japan, Korea and Taiwan) to discuss the impact of the emerging OTT video services on the users, the content providers and the existing media platforms in their respective countries and to address the issues mentioned above.   The first paper traces the development of the OTT video services in China against the backdrop of the “Three Network Convergence” policy. It explores its opportunities, threats and the relationship between different stakeholders. The second paper discusses why the development of the OTT video service is slow in Japan despite its having 62.8 percent of the fiber connections among total broadband subscribers (OECD, 2011). The third paper provides an in-depth analysis of the user drivers, industry dynamics, and policy implications within the network neutrality ecosystem. The fourth paper analyzes the impact of OTT video services on the content providers and existing media platforms in Taiwan. In short, this panel uses prominent examples from four countries to shed light on other countries regarding the impact of OTT video services.

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