Framing Gonu Cyclone in Oman Newspaper: Dominance and Exclusion of Frames

TitleFraming Gonu Cyclone in Oman Newspaper: Dominance and Exclusion of Frames
Publication TypeConference Paper
Author(s)Al Foori, R. A.
Affiliation (1st Author)UNIVERSITY OF LEICESTER
Section or WGEnvironment, Science, and Risk Communication Working Group
DateThurs 27 June
Slot CodeENVT3a
Slot Code (Keyword)ENVT3a
Time of Session14:00-15:30
RoomHelix Blue Room
Session TitleCommunicating Disasters and Environmental Problems
Submission ID4523
Abstract

This paper provides a framing analysis which departs from a constructionist view of the coverage of Cyclone Gonu in Oman, a quality Omani newspaper over a period of (14) days from the first cyclone warning on 5 June 2007 until 18 June 2007, when coverage began to fade. Semetko and Valkenburg's framing model is applied on the sample frame of 339 stories. The investigation of frames in Oman has revealed that the governance of the ''Attribution of Responsibility Frame" reaches 68 percent agreement in the sample under consideration. It also shows that the "(Economic) Consequences Frame" achieves 59 percent agreement. These categories are not mutually exclusive, but rather, as the minimal difference of 8 percent between the two would predict, they tend to be highly correlated. A discussion of government taking responsibility for a problem, for instance, presupposes a consideration of the economic impact of the issue. Interestingly, the findings project a tapestry of frames which, to a degree, could all be employed within one story. In fact, sometimes, a story could project the use of numerous frames at once. The Human Interest Frame ranks in the middle of the four frames with a score of 31 percent, which is a very significant indicator of the salience of emotions and personalization in the framing of stories, whereas the Conflict Frame is the least used in this coverage. The "Morality Frame" and the "Conflict Frame" are the least used, scoring 10 percent and 4 percent, respectively, concurrence in this coverage. The Morality Frame shows noticeable religious references to God/Allah (SW) in the context of prayers, while it has been downplayed in previous Western framing studies. Therefore, this cultural difference is highly significant because it is reflective of the specific Omani cultural context, a divergence which this model, based on a constructionist view, has allowed for.

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