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Worthington, N. E., Decoding, Recoding, and Reproduction of Gendered Advertising Online, Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19 Abstract
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Napoli, P., SESSION CHAIR & DISCUSSANT: "Commercial Communication and the Audience", Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19
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Luo, Y., and H. Li, Impacts of Lifestyles, Trust, Motivation, Offline Shopping Benefits and Satisfaction on Online Shopping Behavior, Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19 Abstract
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Johnson, B. K., and J. E. Rosenbaum, Spoiler alert: Consequences of narrative spoilers on media choice and dimensions of enjoyment, Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19 Abstract
Januário, S. B., The masculine image reflected in advertising: Crises or a new perspective?, Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19 Abstract
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Gonçalves Costa, C., Brands, Media Literacy and Expressions of Identity of Preadolescents, Audience Section session: Commercial Communication and the Audience. Slot Code: AUDT1b, on Thurs 27 June at 9:00-10:30 in HG19 Abstract

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