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Hong, A. Y., and C. Roland, The effects of political socialization in event marketing on the youth–A research of Three Little Pigs and Good Luck Charms campaigns in Taiwan’s 2012 Presidential Election, Mediated Communication, Public Opinion and Society Section session: Media and Civic Engagement. Slot Code: MCPF3a, on Fri 28 June at 14:00-15:30 in CG12 Abstract

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